Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a heated race for the Democratic primary for Senator, a local family-man and community advocate emerged victorious, securing 53% of the vote. With strong family ties and a platform focused on expanded childcare, healthcare, and workplace rights, our candidate needed a robust strategy to compete against a well-established opponent.
Understanding that his opponent held a significant advantage in his home county, our campaign devised a comprehensive digital strategy. We implemented Mobile Conquesting combined with Digital Out-of-Home (DOOH) advertising to maximize outreach and engagement with potential voters.
The results speak for themselves. The campaign generated over 800,000 mobile impressions, leading to 3,860 clicks on our ads. In addition, we successfully deployed 25,064 impressions of Digital Out-Of-Home ads leading up to Super Tuesday, creating a strong last-minute branding push.
Our candidate's ads were visible across a variety of locations, including billboards, transit shelters, malls, gyms, and restaurants throughout the district. This extensive reach ensured that our message resonated with voters right up until they hit the polls.
This success story showcases the power of a well-orchestrated digital campaign in a political landscape. By leveraging innovative targeting strategies and digital platforms, our candidate not only connected with voters but also inspired them to support his vision for the community.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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