Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a bustling college town, a local apparel store serves as the official retailer for the university, providing clothing, merchandise, and gifts for students, alumni, faculty, and fans. With a mission to boost foot traffic and online sales, the store turned to a robust digital marketing strategy.
To engage their audience effectively, the apparel shop implemented a Cross Platform Targeting campaign that utilized Mobile Conquesting and Social Media advertising on Facebook. This strategy aimed to reach potential customers on their mobile devices and follow them across platforms for maximum impact.
The results of this campaign were nothing short of impressive. The apparel store achieved over 1,300 click conversions and more than 8,300 view-through conversions. Notably, over 1,000 click conversions led directly to the cart page, while more than 5,500 view-through conversions also reached the same destination.
The campaign concluded with a remarkable click-through rate of 0.86%, more than 12 times the national average! By serving ads on Facebook after initial exposure through Mobile Conquesting, customers were encouraged to shop on larger devices, facilitating those crucial conversions.
This success story highlights the effectiveness of a well-crafted digital marketing strategy tailored to a specific audience. The college apparel store not only increased foot traffic but also drove significant online sales through targeted messaging and strategic ad placements.
If your business needs a high-impact, cost-effective marketing strategy, Vici Media is ready to help you maximize your digital potential.
For more information, email support@vicimediainc.com.
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