Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a local farmers market featuring food vendors, home goods, and restaurants aimed to increase brand awareness and foot traffic, they turned to a comprehensive digital marketing strategy. Their goal? To promote their unique offerings and attract more visitors to their member businesses.
The farmers market implemented an online campaign centered on Cross Platform Marketing, combining Mobile Conquesting with a targeted Social Media strategy on Facebook. This approach allowed them to reach potential customers interested in dining out and seeking farm-fresh food.
Key elements of the campaign included:
The Mobile Conquesting creatives focused on the market's reopening after COVID-19 shutdowns, while the Facebook ads featured a carousel showcasing delicious menu items from various restaurants within the marketplace.
The results of this cross-platform campaign were compelling.
The synergy between the mobile ads and Facebook presence not only increased brand recall but also significantly improved purchase intent. The campaign generated strong engagement and awareness, helping to drive foot traffic to the farmers market and its member businesses.
By leveraging a cross-platform digital strategy, the farmers market successfully connected with its community, increased visibility, and encouraged locals to explore their offerings. This case underscores the power of integrated marketing solutions in enhancing customer engagement and driving business results.
If your business needs a high-impact, cost-effective marketing strategy, Vici Media can help you achieve your goals with innovative digital solutions.
For more information, email support@vicimediainc.com.
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