Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A luxury custom home and remodeling company in the Midwest has been a family-owned staple in mid-Missouri since 1976, known for its commitment to quality service and adherence to the highest construction standards. With a mission to deliver each project on time, on budget, and without surprises, their ultimate goal is to create raving fans who will generate referrals
Targeted Strategies for Lasting Impact
To enhance their visibility and lead generation, we launched a comprehensive three-month digital marketing campaign that combined Retargeting, Keyword, Behavioral, and IP targeting strategies. This campaign aligned with two direct mail drops in the spring of 2017
The first month focused on promoting a local home show, a fantastic opportunity to showcase the company’s services to potential clients. In the following two months, the creative shifted to highlight the company’s specialty in high-end kitchen remodels. To maximize engagement, we utilized the client’s existing database for names and addresses and set a frequency cap of 25 impressions per month. A dedicated landing page was created to track engagement and capture essential metrics, allowing for thorough analysis of the campaign's effectiveness
With an investment of $1,500 per month, the campaign delivered 50,000 impressions each month, resulting in a significant digital presence
Impressive Results and Real Impact
The effectiveness of the campaign was evident through “match back” reporting on the targeted list from the first half of the campaign. The results were compelling
Overall, the campaign served over 400,000 impressions, with 518 clicks back to the site, achieving a robust click-through rate (CTR) of 0.13%
For a company that prioritizes client satisfaction and strives to build a loyal customer base, this targeted marketing approach proved invaluable
If your business is looking to create impactful connections and drive leads through effective marketing strategies, contact Vici Media today to discover how our white-label digital solutions can help you achieve your goals
For more information, email support@vicimediainc.com.
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