Jewelry Campaign Success Story: Fine Jewelry promotions gives a fine ROI with digital

Published on
October 24, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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At Vici Media, we understand the unique challenges that businesses face in the competitive world of fine jewelry. Our recent collaboration with a multi-location fine jewelry store exemplifies how a strategic digital advertising campaign can lead to remarkable growth and engagement

Client Background

With several locations and a commitment to maintaining positive growth, our client sought to invest their marketing budget into digital advertising. Their primary challenge was reaching the right demographic—affluent shoppers who are not only capable of purchasing fine jewelry but are also actively in the market to buy. Success for this campaign meant increasing website traffic, generating leads, and driving more foot traffic to their storefronts

Our Strategy

To effectively target potential customers, we leveraged a comprehensive range of digital advertising products. Our approach was to engage users across multiple platforms, maximizing frequency and visibility

We identified three key demographics to focus on

  1. Affluent and Luxury Shoppers: This group was targeted through Native and Mobile Conquesting to ensure we reached them during their online shopping experiences.
  2. Recently Engaged Couples: We utilized Facebook and Instagram ads to connect with this younger audience, who are often searching for the perfect engagement ring or wedding bands.
  3. Individuals with Upcoming Anniversaries: Using IP targeting, we reached out to those with anniversaries in the next 30 to 90 days, presenting them with timely offers and promotions.

The Results

After running six successful digital campaigns, the results were impressive. In this specific initiative, we delivered approximately 925,000 impressions with a combined click-through rate (CTR) of 0.43%, a staggering six times higher than the industry average. We captured 73 conversions across seven key website pages, demonstrating the effectiveness of our targeted approach

Perhaps the most rewarding outcome was the in-store visits tracked through Mobile Conquesting. We successfully recorded 10 in-store visits across their locations, which translates to an estimated 40 new visitors. The positive return on investment has been so significant that our client continues to seek out additional digital campaigns with us, eager for more growth

Conclusion

This success story illustrates the power of targeted digital marketing in driving traffic and conversions for fine jewelry retailers. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions

At Vici Media, we understand the unique challenges that businesses face in the competitive world of fine jewelry. Our recent collaboration with a multi-location fine jewelry store exemplifies how a strategic digital advertising campaign can lead to remarkable growth and engagement

Client Background

With several locations and a commitment to maintaining positive growth, our client sought to invest their marketing budget into digital advertising. Their primary challenge was reaching the right demographic—affluent shoppers who are not only capable of purchasing fine jewelry but are also actively in the market to buy. Success for this campaign meant increasing website traffic, generating leads, and driving more foot traffic to their storefronts

Our Strategy

To effectively target potential customers, we leveraged a comprehensive range of digital advertising products. Our approach was to engage users across multiple platforms, maximizing frequency and visibility

We identified three key demographics to focus on

  1. Affluent and Luxury Shoppers: This group was targeted through Native and Mobile Conquesting to ensure we reached them during their online shopping experiences.
  2. Recently Engaged Couples: We utilized Facebook and Instagram ads to connect with this younger audience, who are often searching for the perfect engagement ring or wedding bands.
  3. Individuals with Upcoming Anniversaries: Using IP targeting, we reached out to those with anniversaries in the next 30 to 90 days, presenting them with timely offers and promotions.

The Results

After running six successful digital campaigns, the results were impressive. In this specific initiative, we delivered approximately 925,000 impressions with a combined click-through rate (CTR) of 0.43%, a staggering six times higher than the industry average. We captured 73 conversions across seven key website pages, demonstrating the effectiveness of our targeted approach

Perhaps the most rewarding outcome was the in-store visits tracked through Mobile Conquesting. We successfully recorded 10 in-store visits across their locations, which translates to an estimated 40 new visitors. The positive return on investment has been so significant that our client continues to seek out additional digital campaigns with us, eager for more growth

Conclusion

This success story illustrates the power of targeted digital marketing in driving traffic and conversions for fine jewelry retailers. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

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