Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When it comes to transforming the way rural homeowners heat and cool their homes, one client sought to leverage the power of groundwater—a massive, free, renewable energy source. Their mission was to educate homeowners about this innovative solution and provide them with an affordable system to significantly reduce their energy costs.
Understanding that changing a home’s heating and cooling system is a significant investment, the client tapped into a valuable resource: a list of homeowners who had previously expressed interest in their product but had not yet made a purchase.
To effectively reach this audience, they implemented a comprehensive digital strategy that included:
The results of this targeted campaign were impressive. Over four months, the client achieved:
By the end of this period, the client reported that their calendar was completely booked, reflecting the successful impact of their marketing strategy.
This case exemplifies how leveraging targeted marketing strategies can effectively educate consumers and drive action. By connecting with an audience that already expressed interest, the client not only raised awareness of their product but also turned potential leads into booked appointments.
If your business needs a high-impact, cost-effective marketing strategy, Vici Media is here to help you explore innovative digital solutions tailored to your needs.
For more information, email support@vicimediainc.com.
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