Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
With nearly 50 years in the home improvement industry, our client has weathered many marketing changes, adapting to new trends while maintaining a commitment to quality. This local business has recognized the importance of combining traditional and digital advertising strategies to drive store traffic, particularly during the busy Spring and Summer months.
As a longtime radio client, this home improvement retailer sought to leverage available co-op funds from various manufacturers to enhance their digital presence. By implementing Social Mirror ads, they aimed to connect with homeowners and individuals interested in home renovation and improvement projects.
The strategy included:
The campaign kicked off with a strong focus on GAF Timberline Roofing in March. Following that success, they expanded their efforts in June by incorporating Timbertech Decking into their advertising mix.
The results were tangible and encouraging. When the home improvement store promoted GAF Timberline Roofing in March, they experienced a notable increase in store traffic during April and May. The addition of Timbertech Decking in June led to another significant uptick in customer visits for June and July.
Utilizing co-op funds for both radio and digital campaigns allowed the business to maximize their advertising budget effectively. The success of their digital strategy was so pronounced that they opted to extend their campaign for an additional month, ensuring a strong finish to their summer sales.
This home improvement retailer's strategic use of digital advertising, alongside traditional methods, highlights the power of adapting to current market trends. By focusing on targeted promotions and leveraging co-op funds, they have successfully increased store traffic and engaged their audience.
If your business needs a high-impact, cost-effective marketing strategy, Vici Media is here to help you navigate the digital landscape and achieve your goals.
For more information, email support@vicimediainc.com.
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