Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
At Vici Media, we pride ourselves on delivering tailored marketing solutions that drive real results. One of our recent success stories comes from a dynamic e-commerce client in the sporting goods and furniture industry, who sought to enhance their online visibility through a comprehensive SEO campaign
This client operates multiple locations and offers a diverse range of products that cater to seasonal demand. During the warmer months, their focus shifts to outdoor essentials such as patio furniture, dining sets, grills, pizza ovens, and firepits. As the temperatures drop, they pivot to winter sports gear, including ski and snowboard equipment, along with seasonal rentals. Given the complexity of their offerings and the frequent shifts in inventory, they recognized the need for a strategic SEO approach to enhance their online presence
To kick off the SEO campaign, we optimized page titles and heading tags across several product and category pages. This targeted approach ensured that relevant keywords were integrated seamlessly, boosting their visibility in search results. We also revamped meta descriptions to improve engagement and click-through rates from search engine results pages
Additionally, we implemented an internal linking structure that enhanced site navigation, making it easier for users to find what they were looking for. To further support our efforts, we cleaned up the client’s off-site profile information, ensuring accuracy in their NAP (name, address, phone number) across the web. This not only bolstered their credibility but also played a vital role in local SEO
The impact of our SEO campaign was nothing short of transformative. Comparing revenue from July 2018 to June 2019, which stood at $68,000, to the subsequent period of July 2022 to June 2023 during our SEO initiatives, the revenue soared to an impressive $653,000
Moreover, website traffic also experienced significant growth. During the peak months of May through August, average traffic jumped from 2,250 visitors in 2018-2019 to 4,700 in 2022-2023. The client also achieved 100% accuracy of their NAP across all locations, contributing to increased visibility and consumer trust. Ongoing reviews on various platforms continue to enhance their SEO organically, further solidifying their online presence
This success story highlights the power of a strategic SEO approach in navigating the complexities of an e-commerce business. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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