Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a nationwide truck stop aimed to boost applications for their fleet credit card, they knew they had to target the right audience: professional truck drivers with a CDL license. This required a precise and effective digital strategy.
To reach their desired demographic, the truck stop implemented a comprehensive online campaign that utilized Mobile Conquesting alongside Cross Platform Display Targeting. This dual approach ensured that their message would follow potential applicants across various digital platforms, enhancing visibility and engagement.
The results of the campaign were noteworthy. Over the course of the initiative, the truck stop served just over 245,000 ads, achieving 464 clicks for a click-through rate of 0.19%—significantly higher than the national average of 0.07%.
Most importantly, the visit tracking revealed 147 verified visits to their locations, thanks to the effective mobile location targeting. Additionally, there were 15 desktop credit page views, indicating strong interest from potential applicants when they were at their computers.
This successful campaign illustrates how targeted digital strategies can effectively reach niche audiences and drive measurable results. By combining Mobile Conquesting with Cross Platform Display Targeting, the truck stop not only increased awareness of their fleet credit card but also fostered tangible engagement and foot traffic.
If your business needs a high-impact, cost-effective marketing strategy, Vici Media can help you implement innovative solutions that deliver results.
For more information, email support@vicimediainc.com.
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