Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of online retail, a family-owned business specializing in all-natural beef jerky was on a mission to stand out. With a commitment to quality and a passion for their product, they sought to enhance their online presence and drive sales—especially during their slower months.
To achieve their goals, the jerky retailer launched a targeted online campaign that leveraged Cross Platform Targeting. This innovative strategy combined Mobile Conquesting with Social Media advertising, specifically on Facebook, to effectively reach their ideal audience.
The campaign was rolled out during the business's traditionally slow months, yet the results were anything but sluggish. Upon completion, the retailer experienced a remarkable 30% increase in online sales compared to their busiest months!
The Facebook component of the campaign boasted a 0.78% click-through rate (CTR), translating to 75 click conversions and an additional 238 view-through conversions. By serving the ads on Facebook after initial exposure through Mobile Conquesting, the campaign encouraged users to shop on larger devices, ultimately driving significant online sales.
This success story exemplifies the power of a well-executed digital strategy. By utilizing Cross Platform Targeting, the family-owned jerky business not only reached their target audience but also turned engagement into substantial sales growth.
If your business needs a high-impact, cost-effective marketing strategy, Vici Media is here to help you harness the potential of innovative digital solutions.
For more information, email support@vicimediainc.com.
