Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of automotive sales, staying ahead requires a robust digital strategy. Our client, a high-volume Toyota dealer averaging over 100 sales per month, recognized the need to capitalize on mobile leads, especially during the busy holiday season. With a sophisticated digital marketing mix already in place—including Household IP Targeting, Retargeting, Keyword Targeting, Display, SEO, and Video Pre-Roll—they aimed to convert mobile users into buyers of their new and used car inventory.
To effectively reach potential customers, we developed a Mobile Conquesting strategy that targeted individuals who met three key criteria:
With the holiday season in mind, we crafted a dedicated campaign featuring expandable ad units with three compelling calls-to-action. These encouraged users to browse the dealership’s on-sale inventory, call directly, or get directions to the dealership. To ensure accountability, we monitored all calls through our complimentary call tracking service during the campaign.
The results of our targeted efforts were impressive. The campaign generated a remarkable click-through rate, with 722 users engaging with the ads to open the expandable units for more information. Notably, we tracked 12 direct phone calls to the dealership and had 28 customers mapping their way to the dealership’s location. An additional 7 users navigated to browse their inventory.
Overall, the campaign achieved an impressive conversion rate of 6.51%, significantly higher than the dealership's typical website conversion rate. Thanks to this focused Mobile Conquesting initiative, the dealer reported their highest used car sales for the month, solidifying the strategy’s effectiveness. They were so pleased with the results that they decided to incorporate this mobile technology into their annual marketing plan alongside their existing digital products.
This success story highlights the power of targeted mobile marketing in driving dealership sales. By leveraging a strategic Mobile Conquesting approach, our Toyota client not only enhanced their holiday sales but also laid the groundwork for future growth. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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