Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Every spring, a local event has drawn crowds, but this year, the organizers aimed for something more: to boost ticket sales while attracting a family-friendly audience, particularly women. With a vision to redefine its reputation, the event set out on a mission to create a more inclusive atmosphere for attendees of all ages
Strategizing for Success
To accomplish these goals, we implemented a robust digital marketing strategy that spanned one month. The campaign utilized a mix of Event Response Ads and Newsfeed ads on Facebook, alongside YouTube and Facebook posts for our Social Mirror Ads
Understanding the importance of reshaping the event's image, we targeted women and families by selecting categories such as Parents, Fashion Accessories, Boutiques, and Style and Fashion on Facebook. For our Social Mirror approach, we aimed for families by focusing on interests like Families with Kids, Family-Oriented Games and Activities, and Kids Activities. Additionally, we employed keyword targeting to further enhance our outreach
Remarkable Results
The results were astounding. For the first time in seven years, the event sold out before the gates even opened! In just one month, we achieved nearly 3,000 combined conversions, resulting in a click-through rate (CTR) of 2.24%, which is nearly 32 times the national average
This successful campaign not only transformed the event's image but also established it as a family-friendly destination that appeals to a broader audience
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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