Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local veterinary office, known for its traditional care services and surgeries, aimed to expand awareness of its holistic and rehabilitative care offerings. This clinic believes in the interconnectedness of a pet's body and health, where each aspect influences the others. By focusing on the "big picture" of pets' health and well-being, they sought to provide a more comprehensive approach to diagnosis and treatment
Digital Strategy
To effectively communicate their unique value proposition, the veterinary clinic implemented a digital campaign that highlighted their holistic and rehabilitative services alongside traditional care. They utilized a strategic mix of Facebook, Display, and Native ads to reach pet owners and animal lovers
On Facebook, they crafted engaging carousel ads that showcased various aspects of the clinic’s offerings. Meanwhile, the Display and Native ads specifically emphasized the holistic and rehabilitative services, ensuring that potential clients understood the full range of care available for their beloved pets
Results
The campaign has proven to be highly successful, running for nearly two years and achieving remarkable reach with over 2.4 million impressions and consistent renewals. Throughout this period, the clinic recorded a total of 2,942 click conversions and 920 view-through conversions
By effectively leveraging digital marketing strategies, the veterinary office not only increased awareness of its holistic services but also reinforced its commitment to the comprehensive health of pets in the community. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
