Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the rapidly evolving world of technology, the demand for skilled professionals in Artificial Intelligence (AI) is at an all-time high. Recognizing this trend, a local university set out to boost interest in their AI program by effectively reaching potential students through strategic digital marketing
The Challenge: Connecting with Future Innovators
The university aimed to attract college intenders and tech-savvy individuals, particularly gamers, who may be interested in furthering their education in AI. Their primary objective was to guide these prospective students toward the university's informational resources, empowering them to make informed decisions about their educational paths
Strategic Approach: Targeting the Right Audience
To effectively engage this audience, we implemented a campaign centered on Social Mirror ads. These ads were strategically placed on platforms where our target demographic spends much of their time, including Twitter, Facebook, and Instagram. By utilizing Behavioral Targeting, we ensured that our ads reached potential college intenders and master’s program students passionate about gaming and technology
In addition to Social Mirror ads, we incorporated keyword targeting to capture the interest of those searching for information related to computer science. The campaign also employed website retargeting to reconnect with individuals who had previously shown interest in the university's offerings, ensuring we stayed top-of-mind
Remarkable Results: Engaging Future AI Professionals
The results of this campaign were impressive. Throughout its duration, the university received over 3,000 clicks and achieved 120 conversions. Strong engagement was observed on key pages, including "Apply Now," "Contact Us," "Classes," and "Study AI." The campaign not only met its goals but also prompted the university to extend its advertising efforts, a testament to the campaign's effectiveness
Conclusion: Empowering Informed Decisions
By leveraging targeted digital marketing strategies, the university successfully connected with future innovators eager to explore the possibilities within the AI field. This campaign underscores the importance of delivering tailored content that resonates with potential students, ultimately guiding them toward making informed decisions about their education
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
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