Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of automotive sales, standing out often means connecting with potential buyers in unique and meaningful ways. Our automotive client, a seasoned radio advertiser, was already making waves in the community by sponsoring a local food festival. However, they were eager to amplify their reach and attract more car buyers through targeted digital strategies.
To leverage their title sponsorship of the food festival, our team crafted a comprehensive digital marketing plan focused on Mobile Conquesting. We geo-fenced the festival grounds to target attendees in real time, followed by geo-retargeting to keep their brand top-of-mind long after the event ended.
In addition to Mobile Conquesting, we integrated a variety of other digital tactics, including:
By combining these strategies, our client not only gained on-air exposure through their food festival sponsorship but also reached attendees directly on their mobile devices with relevant and engaging content.
The food festival was a resounding success, selling out and generating buzz throughout the community. For our client, the results were even more impressive: they recorded their highest sales month ever, significantly increasing web traffic and establishing themselves as a leader in their district.
Initially, the campaign was set for three months, but the success led the client to extend it for an additional four months. They made a pivotal decision to withdraw from their existing digital provider, reallocating their $6,000 monthly budget to partner with our team instead. Looking ahead, they are excited about incorporating OTT (Over-The-Top) advertising into their strategy to further enhance their outreach.
This success story highlights the power of combining community engagement with targeted digital marketing strategies. By effectively reaching food festival attendees and expanding their digital presence, this dealership has set a new standard for sales and customer connection in their district. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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