Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a world where individual circumstances vary widely, a local law firm sought to reach an array of potential clients—from heads of large families to single professionals, business owners, and retirees. Their mission was clear: to offer meaningful, practical advice on protecting futures and loved ones through tailored legal support.
Understanding that their audience's needs are diverse, the firm aimed to create a digital marketing campaign that would resonate with different segments of the population. They wanted to ensure that everyone—from those just starting their careers to those considering retirement—knew they were there to help.
The campaign launched as a Native Advertising initiative, employing a combination of Behavioral Targeting, Keyword Targeting, and Retargeting. We focused on key demographics, including Baby Boomers planning for retirement and the adult children of seniors facing chronic illnesses. This targeted approach ensured that the firm’s message reached individuals who could benefit most from their services.
After nine months of successful Native ads, the firm expanded their strategy by incorporating Mobile Conquesting. This allowed them to geo-fence and geo-retarget local senior living facilities, connecting with a crucial audience in their own environments. Most recently, they added Cross-Platform Social Mirror ads to further enhance their outreach, ensuring consistent messaging across various devices.
Since the campaign began in 2020, it has been renewed multiple times due to its impressive performance. The numbers speak for themselves: we’ve served over 15,342,530 impressions, achieving a click-through rate that is eight times higher than the national average. The firm has also enjoyed 475 conversions, with a significant number of visitors engaging with the “Request a Consultation” page, highlighting the effectiveness of their outreach.
This success story illustrates the power of a comprehensive, multi-faceted digital marketing strategy in the legal sector. By understanding and targeting a diverse audience, our client effectively communicated their message and connected with individuals seeking guidance in critical life decisions.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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