Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a competitive educational landscape, community colleges face the unique challenge of reaching diverse audiences. A small, rural community college across three counties aimed to increase enrollment for the upcoming Fall semester. They wanted to connect with high school students, college-aged individuals, unemployed workers, and adults looking to further their education. With Vici Media’s strategic digital approach, the college successfully reached its goals
A Multi-Channel Strategy to Engage Potential Students
To effectively engage their target audience, we designed a multi-product digital campaign that included Native ads, Social Mirror™, and Online Audio ads. This comprehensive strategy ensured that the college could reach potential students across various platforms and touchpoints
For the Native ads, we implemented a variety of strategies, including Behavioral Targeting, Artificial Intelligence, Retargeting, and Keyword Targeting. These tactics allowed us to engage users based on their online behavior and interests, ensuring that our messaging resonated with those actively seeking educational opportunities
The Social Mirror™ component was particularly impactful, as we mirrored content from Facebook, Instagram, and LinkedIn. By utilizing Behavioral Targeting, Keyword Targeting, and Retargeting, we connected with potential students who were already engaged on social media platforms, increasing the likelihood of conversion
For the Online Audio ads, we employed a mix of Behavioral Targeting and Artificial Intelligence to reach audiences listening to streaming content. This approach allowed us to capture the attention of individuals during moments when they might be considering their educational options
Outstanding Results: A Campaign That Grew Beyond Expectations
What began as a three-month campaign quickly evolved into an eight-month initiative due to its success. Over the course of the campaign, the college saw impressive results, with over 5,000 click conversions and 4,720 view-through conversions. The click-through rate (CTR) reached 0.84%, which is an astounding 12 times above the national average
Buoyed by the success of the enrollment campaign, the college decided to launch an additional campaign focusing on promoting their residence halls, recognizing the importance of creating a well-rounded college experience for students
Transform Your Enrollment Strategy with Vici Media
By leveraging a targeted, multi-channel digital strategy, this community college not only increased enrollment but also established a foundation for future marketing efforts
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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