Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a quaint town with a population of about 20,000, a Ford dealership faced unique challenges in standing out from the competition. While participating in Ford's Digital Program, the General Manager felt that the strategies being employed were generic and ineffective. With reports showing that nearby dealerships were selling to local customers, he knew it was time for a change. His goals were clear: increase foot traffic, boost website visits, and drive sales.
Before diving into product selection, we had an essential discussion with the GM about the Key Performance Indicators (KPIs) that would gauge our success. Understanding the data and reporting he received from Ford helped us tailor our strategy to meet his needs.
Given the importance of measuring foot traffic, we focused on Mobile Conquesting as a primary tactic. This approach not only allowed us to geo-fence competitors but also targeted potential buyers already in the market. A critical aspect of our collaboration was establishing a weekly check-in call. During these brief five-minute sessions, we reviewed that week's results and made necessary updates to our creative assets, ensuring we remained agile and responsive.
After just three months, the results were impressive. The dealership saw significant increases across all measured categories compared to the same period from the previous year. Total leads, new contacts, mobile phone inquiries, foot traffic, and phone calls surged by 28% from the previous quarter. Remarkably, they set a sales record for net profit, outperforming all dealerships in their group for an entire month. Today, they proudly hold the title of the number one dealer out of 46 in their region. As the GM succinctly put it, “The only thing I have done differently is hiring you to implement this digital strategy.”
This success story illustrates the transformative power of a tailored digital marketing strategy, even in a smaller market. By focusing on the right KPIs and leveraging mobile conquesting, this Ford dealership not only increased its local presence but also set itself apart from the competition. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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