Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
As a leader in the building supply industry, this innovative company has long been a trusted resource for contractors and builders. Recently, they wanted to shift focus to digital marketing to enhance brand awareness among B2B audiences while also attracting new hourly employees for multiple locations. The primary goals were clear: engage contractors and builders, attract quality applicants, re-engage those who left the careers page without applying, and ultimately improve the flow of new job applications
In the summer of 2021, we launched a comprehensive digital campaign tailored to the company’s dual objectives. The campaign primarily targeted contractors and builders through Native Display, Mobile Conquesting, OTT/Pre-Roll Video, and Social Ads within specific zip codes to ensure local relevance. On average, we delivered 300,000 ads per month, achieving an impressive click-through rate (CTR) of 0.30%—four times the national average
The campaign’s early success prompted us to incorporate LinkedIn as a dedicated channel for recruitment efforts. Our LinkedIn strategy targeted unemployed or part-time workers, high school graduates, and job seekers interested in entry-level positions with growth opportunities. We focused on driving these potential candidates to the “Careers” page and keeping them engaged with the company’s offerings, which emphasized training and development
Conversion tracking was a key part of the campaign, allowing us to measure visits to the “Careers” page and track completed job applications, giving us real-time insights into the campaign’s impact
The LinkedIn campaign alone served over 62,000 ads and achieved a 0.39% engagement rate—5.5 times the national average. Within the first month, this segment of the campaign led to 28 post-click conversions and 64 view-through conversions, resulting in four new hires
The client was thrilled with the results, noting a significant uptick in applicant flow and increased engagement from qualified candidates
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
