Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a long-standing auto dealer found their radio advertising efforts becoming stale, they faced a critical crossroads. Having exhausted all traditional on-air products and relying on a third-party digital provider, the dealership was hesitant to explore new digital opportunities, particularly from their radio station. However, the desire to track dealer visits for ROI made it clear that change was necessary.
After some discussion, the dealership agreed to give Mobile Conquesting a try, particularly for its robust on-site visit tracking capabilities. They launched a three-month campaign with a budget of $2,000 per month, targeting their primary market area. This campaign focused on affluent households, luxury auto shoppers, and in-market buyers, while also employing geo-fencing strategies around competitors' locations.
To maximize engagement, the dealership utilized a combination of display and video ads. As results began to roll in, the client, always on the lookout for growth, decided to expand their geo-fencing efforts to include high-end spas and gyms—perfect venues for attracting their affluent target audience.
The results were nothing short of impressive. Within just one month, the campaign achieved a 0.53% Click-Through Rate (CTR), generating 539 click-through conversions, 96 view-through conversions, and 65 verified visits to the dealership. This success prompted the client to extend their campaign for an additional three months at the same budget, eventually increasing their investment to $2,500 per month for a total campaign duration of 18 months.
Incredibly, the dealership’s year-over-year digital spend skyrocketed by 142%. This new strategy not only revitalized their relationship with the radio station but also fostered trust, leading them to work directly with their manufacturer for co-op approval. Looking ahead, they’re even considering additional strategies like Pay-Per-Click and Native Keyword targeting.
This success story demonstrates how embracing new digital strategies can breathe new life into traditional marketing efforts. By stepping out of their comfort zone and utilizing Mobile Conquesting, this dealership turned a stale campaign into a thriving initiative. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
