Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the world of premier entertainment and event venues, filling open dates with high-end weddings, galas, and nonprofit events is essential for success. One such venue sought to enhance its visibility and attract more premium events through a strategic marketing campaign.
With a focus on high-price events, the venue needed a targeted approach to reach potential clients who were actively seeking a luxurious setting for their special occasions. The challenge was to connect with the right audience while effectively communicating the venue’s unique offerings.
To achieve these goals, we developed a multi-faceted marketing strategy that included Facebook, Instagram, native ads, and retargeting. This diverse approach helped build awareness and engagement, but we also aimed to push more bottom-of-the-funnel searchers through Pay-Per-Click (PPC) advertising.
We meticulously crafted a list of keywords relevant to venue seekers, while also implementing negative keywords like “inexpensive” and “affordable” to ensure our ads reached the right audience. Our PPC ads were strategically placed at the top of Google’s search results, capturing the attention of high-intent users.
To further enhance the user experience, we introduced Live Chat to the website. This addition ensured that all potential customer inquiries were addressed on their first visit, leaving no question unanswered and fostering immediate engagement.
The campaign proved to be highly effective, generating high-quality traffic to the venue's website through targeted PPC efforts. With the integration of Live Chat, the venue was able to capture qualified leads more efficiently, significantly reducing time spent on chasing unqualified prospects. As the client noted, “Live Chat has increased the quantity and quality of our leads. It has allowed us to more easily decipher qualified leads, thus saving our time to spend on revenue-generating clientele. The greatest benefit we have seen is the amount of time we save not chasing unqualified leads. Also, in a 24/7 world, it's nice for people to have the ability to interact at any time.”
The campaign achieved an impressive 2.11% click-through rate, far surpassing the national average, and resulted in an average of 70 leads per month. The client has been so pleased with the quality of leads and the efficiency of the campaign that they continue to renew their digital marketing efforts.
This success story illustrates the power of a strategic, multi-channel marketing approach in attracting high-end events to a premier venue. By targeting the right audience and providing immediate engagement through Live Chat, the venue has effectively positioned itself as the go-to choice for luxurious celebrations.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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