Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Unlocking New Audiences: How a Mortgage Lender Expanded Their Reach with Digital Marketing
In today’s fast-paced digital landscape, traditional marketing strategies alone aren’t enough for businesses looking to grow. This insight was realized by one of our long-time clients, a leading mortgage lender known for their expertise in mortgage lending, reverse mortgages, and home refinancing. Though they had a strong foundation in traditional media—including high-frequency radio and television spots, real estate magazine spreads, and direct mail—the company saw an opportunity to reach an untapped segment of homeowners online. After limited success with previous digital marketing efforts, including a brief trial with Google Pay Per Click, they turned to Vici Media to reimagine their approach.
The primary objective of our campaign was to boost the volume of phone calls, lead form submissions, and mortgage applications through the lender's website. By leveraging the successful brand identity they had built with traditional media, we designed a robust digital campaign that seamlessly mirrored their existing messaging while reaching new online audiences.
We began by reusing their proven 30-second TV spots to create attention-grabbing display ads that matched the brand’s on-air look and feel. With these, we targeted potential clients who demonstrated online behavior suggesting interest in loans, home refinancing, and home financing options. To capture conversions from listeners driven to the lender's site by their radio campaigns, we implemented a powerful retargeting strategy.
Next, we addressed the client’s Google Pay Per Click (PPC) efforts. Based on a comprehensive keyword audit, we refined their PPC campaign with a targeted list of 331 keywords. This selection covered a broad range of relevant terms from general refinancing inquiries to specific products such as USDA Home Loans.
Finally, we extended the campaign’s reach with a high-touch Facebook carousel ad campaign focused on homeowners in four key cities in Northern California. This approach allowed us to spotlight diverse refinancing options in an engaging, visually dynamic way.
The results were phenomenal. Our client saw an increase across all lead conversion points, and, in an exciting success, they secured an $800,000 home refinancing deal just weeks after launching the digital campaign. This single transaction alone more than covered the cost of the 10-month marketing initiative, proving the tremendous ROI possible with a well-coordinated digital strategy.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
