Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When Domino's opened a new store in a fresh market, the goal was clear: generate buzz and drive foot traffic to the new location. With the aim of targeting pizza lovers and foodies in the area, they turned to Vici Media to create a high-impact campaign that would bring attention to the grand opening and encourage customers to place orders for some piping hot, freshly baked pizza
Strategy: Smart Targeting for Maximum Impact
To ensure the campaign reached the ideal audience, we developed a detailed customer profile based on demographics, psychographics, and behaviors. This gave us the data-driven insights needed to precisely target people who were most likely to respond to the campaign. The targeted audience included
By carefully selecting these audiences, we kept the reach wide enough to attract new customers while ensuring the campaign stayed relevant and specific
Results: A Grand Opening Success That Exceeded Expectations
The results of the campaign were nothing short of phenomenal. Within just six days of running the ads, the store had to temporarily pause the campaign because it was selling out of pizza every day. According to the franchisee, “The grand opening deal we ran (and our digital ads were the ONLY place it was mentioned) led to such a ridiculous crowd of people ordering pizzas that most days we were shutting down after five or six hours after opening because we were selling out.
Once the campaign resumed, it continued to deliver strong performance. The campaign achieved an impressive click-through rate (CTR) of 0.66%, which is nearly 10 times the national average for display ads. The overwhelming success of this campaign showed just how effective digital advertising can be when targeting the right audience with the right message
Since then, the franchisee has continued to rely on Mobile Conquesting strategies and has placed three additional orders for digital campaigns, proving the long-term value of a solid digital marketing approach
If your business needs a high-impact, cost-effective marketing strategy that gets results, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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