Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive legal landscape, effectively reaching potential clients is essential for growth and success. One law firm located in a bustling upper Midwest city recognized this need and sought to engage prospective clients by offering a free initial consultation.
With a desire to attract new clients, the firm aimed to create awareness around their services and encourage potential clients to take that crucial first step. The challenge was to effectively target individuals within their vicinity who could benefit from their expertise.
To tackle this challenge, we devised a hyper-targeted marketing approach utilizing Mobile Conquesting. By establishing a 12-mile geo-fence around the law firm’s location, we were able to connect with potential clients in a defined area. This strategy ensured that the firm’s message reached individuals actively seeking legal assistance, right when they needed it most.
Our targeted ads aimed to capture attention and encourage engagement, highlighting the offer of a free initial consultation as a compelling reason to reach out.
The results of the campaign were impressive. The overall Click-Through Rate (CTR) reached 0.77%, more than 10 times the national average. Additionally, the conversion rate—measured by those clicking on the Call-To-Action buttons—stood at an impressive 3.2%. These metrics not only demonstrate the campaign's effectiveness but also indicate a strong interest from potential clients in the firm’s services.
This success story underscores the impact of a well-executed, hyper-targeted marketing strategy in the legal sector. By leveraging innovative approaches like Mobile Conquesting, our client was able to effectively engage with their community and attract new clients seeking legal support.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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