Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the bustling Northwest, a Tire and Auto Service Shop set out on a mission to expand their customer base, increase foot traffic, and ultimately drive sales for tires, auto parts, and car servicing. With the competitive landscape in mind, they turned to a targeted digital marketing strategy to help achieve their goals.
To effectively reach car owners in need of tires or maintenance, we implemented a hyper-targeted mobile advertising campaign. This strategy focused on targeting individuals within a specific radius of each shop location, as well as serving ads around their competitors to engage those already considering other auto service options.
The campaign's creative goal was twofold: increase brand awareness and highlight current promotions tailored to nearby consumers. By utilizing a variety of ad sizes, including full-screen options, we showcased compelling messaging designed to drive foot traffic directly to their locations.
Our partnership with this Tire and Auto Service Shop has flourished over nearly two years. Throughout this period, we continuously optimized their campaign, ensuring that their budget was allocated effectively to yield the best results.
The impact has been significant. To date, our campaigns have generated over 10,000 verified visits to their locations, with estimates suggesting a staggering 40,000 total visits. Considering the average spend per customer is around $130, this translates to an estimated $1.3 to $5.2 million in sales directly attributed to our mobile campaigns.
This success story illustrates the power of targeted digital marketing in driving real-world results for local businesses. By focusing on strategic mobile advertising, the Tire and Auto Service Shop not only increased foot traffic but also significantly boosted their sales. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
