Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a mid-sized Southeastern city, a Honda dealership aimed to capture the attention of potential new car buyers by promoting their attractive low monthly payments. With a competitive automotive market, they needed a strategy that would not only reach but engage their target audience effectively.
To meet this challenge, we implemented a Mobile Conquesting strategy that harnessed the power of hyper-targeted mobile exchanges. This approach focused specifically on automobile purchasers actively in the market for a new vehicle within the dealership's designated county. Utilizing various ad formats, including eye-catching full-screen ads, we showcased the dealership’s extensive inventory to maximize visibility and engagement.
The results of this campaign were impressive. The ad campaign achieved an overall Click-Through Rate (CTR) of 0.68%, which is nearly 10 times the national average! Even more remarkable, the conversion rate stood at 4.89%, demonstrating the effectiveness of our targeted approach in turning interest into action.
This success story highlights how a well-executed digital strategy can significantly impact a dealership's outreach and sales potential. By focusing on mobile conquesting, this Honda dealership not only increased visibility but also drove meaningful engagement with potential buyers. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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