Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a competitive automotive landscape, a West Coast Ford dealership sought to highlight their low monthly payments to attract potential new car buyers. With an eye on maximizing their outreach, they turned to a hyper-targeted mobile marketing strategy.
To effectively reach prospective customers, we implemented a Mobile Conquesting strategy that focused on targeting automobile purchasers actively in the market for a new vehicle. By honing in on specific zip codes, we ensured that our ads reached the right audience at the right time.
We utilized a variety of ad sizes, including full-screen formats, to capture attention. Additionally, we incorporated dynamic insertion of the dealership's distance from the user, making the ads feel personalized and relevant.
The results of the campaign were remarkable. The ad campaign achieved an overall Click-Through Rate (CTR) of 0.70%, which is more than 10 times the national average. Furthermore, the conversion rate, measuring the effectiveness of our Call-To-Action buttons, soared to an impressive 3.98%.
This success story showcases the power of a well-executed mobile marketing strategy in driving customer engagement and boosting sales. By leveraging hyper-targeted mobile exchanges, the West Coast Ford dealership effectively connected with potential buyers, leading to increased interest in their low monthly payment offers. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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