Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a mid-sized Southern city, a doctor’s office specializing in the treatment of varicose veins sought to connect with potential clients interested in learning about their minimally invasive laser treatments and to encourage sign-ups for free screenings. Recognizing the need for a focused approach, they turned to Vici Media for a digital advertising solution
Digital Strategy
To effectively reach their target audience, we crafted a hyper-targeted Mobile Conquesting strategy aimed specifically at women in selected upper-income zip codes. This approach leveraged our expandable ad format, which allowed users to tap on a banner ad and access a full-page ad on their mobile devices
The ad included engaging options for users: they could click to view a video about the laser treatment, make an appointment, or even call the office directly with just a click
Results
The results of the campaign were impressive. The ad campaign achieved an overall Click-Through Rate (CTR) of 0.63%, nearly 10 times the national average. Even more remarkable was the conversion rate, with 5.05% of users clicking on one of the Call-To-Action buttons
This targeted approach not only elevated awareness of the varicose vein treatments but also streamlined the process for potential patients to engage with the office
By embracing innovative digital strategies, the doctor’s office successfully positioned itself as a leader in varicose vein treatment within their community. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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