Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
The local music festival promoter aimed to create an unforgettable event, and our team was ready to help amplify its reach and drive ticket sales. With a campaign designed to maximize impressions and conversions, we set out to make this festival a must-attend for music lovers
Strategic Approach for Maximum Impact
Over the course of the campaign, we delivered an impressive 475,000 impressions per month. The lifetime report showed an overall click-through rate (CTR) of 0.25%, and a specific video targeting CTR of 0.14%. With the national average for banner ad campaigns ranging from 0.05% to 0.8%, our results were not just good; they were exceptional
Our strategy combined Video Pre-Roll Ads, keyword targeting, and behavioral targeting to reach the audience most likely to attend the festival. By implementing retargeting techniques, we ensured a high frequency of impressions, drawing potential attendees back to the festival’s website. We typically recommend longer-term campaigns to optimize which websites yield the highest CTR and conversions. For this campaign, we aimed to deliver those 475,000 impressions over an 8-week period to build momentum
Impressive Results
The campaign generated 352 confirmed conversions leading to ticket sales, with each conversion tracked through to the “thank you” page after purchase. Assuming an average ticket price of $250, the total sales generated from the campaign exceeded $88,000—resulting in over five times the return on campaign investment
This success story underscores the power of strategic digital marketing in driving ticket sales and engaging audiences effectively
Ready to Boost Your Event?
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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