Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the world of used car sales, standing out can be a significant challenge, especially for family-owned dealerships. Our client, a locally operated used car dealership, decided it was time to shift the narrative around what a used car dealership could be. They embraced creativity and innovation by introducing a superhero mascot in their advertising efforts.
To connect with potential buyers and reshape perceptions, the dealership launched a unique campaign using YouTube. They created engaging 30-second video ads highlighting a key selling point: everyone gets approved for credit at their dealership. This fun, superhero-themed twist not only entertained viewers but also effectively communicated their core message.
The advertising strategy was comprehensive, targeting a variety of relevant categories, including:
Additionally, retargeting was employed to keep the dealership top-of-mind for potential customers who had previously engaged with their content.
Over the course of a year, the campaign has served an impressive 730,240 impressions, saturating a 20-mile radius around the dealership. The superhero mascot resonated well with the community, effectively driving home the dealership's message and brand identity.
The results speak for themselves: the dealership has seen a notable increase in the number of cars sold off the lot, validating the power of their creative approach.
This family-owned dealership’s innovative use of a superhero mascot in their YouTube advertising has not only changed how customers view them but has also contributed to a tangible increase in sales. If your business is looking for a fresh and engaging way to connect with customers, Vici Media can help you craft a high-impact, cost-effective marketing strategy tailored to your needs.
For more information, email support@vicimediainc.com.
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