Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the ever-evolving automotive market, staying ahead of the competition requires innovative marketing strategies. Our client, a Volkswagen dealership, sought to boost sales and drive foot traffic by leveraging a dynamic social mirror campaign alongside their ongoing social media initiatives. Known for selling both new and used cars, the dealership also offers vehicle services and maintenance, making it essential to attract a diverse audience.
Over the years, the dealership has discovered that the combination of Facebook carousel and video ads, transformed into social mirror posts, yields the best results. By utilizing humorous videos featuring a recognizable employee, they successfully engage their target audience and encourage them to visit the dealership.
The campaign targets individuals within a 75-mile radius who are in the market for new or used vehicles, as well as newcomers to the area who may need a car. The dealership keeps their ads fresh and relevant by frequently updating them to highlight current monthly sales and promotions. The social mirror strategy allows them to repurpose successful posts and videos from their Facebook and YouTube accounts, maximizing reach among potential car shoppers.
The impact of this digital strategy has been significant. Since the inception of their campaigns in 2019, the dealership has consistently increased their monthly budget due to the proven success of their efforts. Recently, the social mirror campaign alone achieved a click-through rate of 0.58%, approximately 8.3 times the national average, resulting in 188 visits to their new and used inventory pages in just one month.
Moreover, the dealership has experienced a notable uptick in sales throughout the duration of the campaign, reinforcing the effectiveness of their approach. With each renewal, they continue to invest in strategies that resonate with their audience, ensuring ongoing growth and success.
This Volkswagen dealership’s success story underscores the power of combining innovative digital marketing strategies with engaging content. By embracing a social mirror approach, they’ve not only enhanced their online presence but also driven tangible results in sales and customer engagement. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
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