Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a national transportation and logistics company introduced its newly designed fleet, they wanted to reach a highly specific audience: logistics and supply chain decision-makers. Historically, digital marketing hadn’t been part of their strategy, as they believed their target audience was difficult to reach online. However, with our guidance, they were able to implement a LinkedIn-based strategy that proved highly successful
To engage this niche audience, we leveraged LinkedIn Custom Audience Matching and LinkedIn Member Targeting. These tools allowed us to reach specific job titles, industries, and an existing database of prospects provided by the client. By tailoring the campaign to logistics and supply chain managers, we ensured that every impression counted
The ad creative featured LinkedIn video ads to visually showcase the new fleet’s capabilities, as well as single image and carousel ads highlighting key features for bulk product transport. This multi-format approach allowed us to emphasize the fleet’s innovative features in a format designed to catch the attention of logistics professionals
The campaign exceeded all expectations, delivering an impressive 0.51% click-through rate—a standout figure in B2B advertising—and achieved over 1,800 click conversions and 2,000 view-through conversions within three months. These conversions included visits to the company’s dedicated fleet pages, their main website, and crucially, the Contact Us page, generating high-value leads and facilitating the sales process
The client was thrilled with the level of engagement and the volume of quality leads from this campaign, which helped drive brand awareness and lay the groundwork for strong, sales-ready connections
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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