Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the world of legal services, reaching the right audience is crucial, especially for firms that cater to the unique needs of specific demographics. One law firm set out to connect with the “sandwich generation”—those individuals balancing the demands of raising their own families while caring for aging parents.
The sandwich generation faces a complex set of challenges, often seeking legal assistance to navigate elder law and estate planning. Understanding this audience's needs was key for our client, as they aimed to provide support in a compassionate and respectful manner.
To effectively engage this demographic, we crafted a targeted digital marketing strategy utilizing Facebook and Instagram. By focusing on categories such as “Baby Boomers,” “Elder Law,” “Grandparent,” “Retirement Age,” and “Retirement Planning,” we ensured that the right messages reached the right people.
Our approach combined eye-catching Display and Video ads that highlighted the firm’s attorneys and their expertise. These ads were designed not just to inform but also to resonate with potential clients seeking guidance during a challenging time in their lives.
The results of the initial 11-month campaign were impressive. We achieved over 1,175 conversions and served just over 900,000 impressions. The campaign boasted a click-through rate of 0.96%, nearly 14 times above the national average—demonstrating the effectiveness of our targeted outreach.
Encouraged by this success, the client opted to expand their strategy by adding Native Display ads, further enhancing their visibility and engagement within this critical demographic.
This case illustrates the power of a tailored marketing approach in the legal sector, particularly for those serving the sandwich generation. By understanding their audience and delivering relevant content across social platforms, our client successfully connected with individuals in need of legal assistance.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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