Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In today’s evolving landscape, connecting with the right audience is paramount for any business aiming to make a meaningful impact. One of our clients, dedicated to providing homeowners with affordable heating and cooling solutions harnessing the power of groundwater, faced a common challenge: how to effectively reach and educate rural homeowners about the benefits of renewable energy systems.
This client had a wealth of potential leads—homeowners who had previously expressed interest in their innovative heating and cooling systems. However, many never took the final step toward investment. With the aim of converting these inquiries into action, our client sought to re-engage this audience and demonstrate the significant savings and environmental benefits of their solutions.
To address this challenge, we implemented a multi-faceted digital marketing strategy tailored specifically for their audience. By leveraging Address Targeting and Address Retargeting, we were able to reach homeowners who were already familiar with the brand. Our approach also incorporated Mobile Conquesting and Cross-Platform Targeting with Social Mirror Ads, ensuring that the message was consistently delivered across various devices.
This strategy allowed us to keep the brand top-of-mind while presenting fresh and engaging ad content. By revisiting previous inquiries, we created a targeted campaign that highlighted the affordability and efficiency of the systems—turning interest into action.
The outcome was nothing short of remarkable. Within just four months, our client achieved 1,708 click conversions and 405 view-through conversions. These numbers speak volumes about the effectiveness of our strategy, but the most telling sign of success was the client’s fully booked calendar by the campaign's end. Homeowners were not just clicking—they were taking the leap towards a more sustainable future.
This success story highlights the power of targeted marketing in converting interest into action, particularly in the realm of renewable energy. By reconnecting with a warm audience and utilizing advanced digital strategies, our client was able to significantly enhance their outreach and drive meaningful engagement.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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