Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of home services, standing out and reaching potential customers is crucial. A local HVAC and plumbing company sought to attract homeowners in need of heating and plumbing services. To achieve this, they partnered with Vici Media for a strategic digital marketing campaign aimed at generating leads and encouraging appointments.
The primary objective of the campaign was to motivate homeowners to inquire about services or schedule appointments. To facilitate this, we implemented Facebook Lead Ads that offered consumers a compelling incentive: a coupon for $50 off any service upon filling out the form. This approach not only encouraged engagement but also provided immediate value to potential customers.
In addition to Facebook Lead Ads, we incorporated Over-the-Top (OTT) and video ads, as well as display ads, to enhance visibility and engagement. Each of these strategies utilized advanced techniques such as Keyword Targeting, Behavioral Targeting, AI-driven insights, and Website Retargeting, ensuring we effectively reached the right audience.
The results of this comprehensive campaign were noteworthy. Over a span of six months, the campaign generated more than 1.3 million impressions and achieved a click-through rate (CTR) of 0.52%, which is an impressive seven times above the national average. This extensive reach translated into over 500 conversions, significantly boosting the company's customer engagement.
Furthermore, the Facebook Lead Ads campaign alone yielded over 50 qualified leads, demonstrating the effectiveness of our targeted approach in driving potential customers to take action.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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