Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
As the spring season approached, a local festival sought to enhance its ticket sales while fostering a family-friendly atmosphere that attracted more female attendees. With a goal to reshape its reputation and create a welcoming environment for families, the event organizers turned to us for a strategic marketing approach
Crafting a Tailored Strategy
To achieve these objectives, we launched a comprehensive digital marketing campaign over the course of one month. Our strategy combined Event Response Ads and Newsfeed ads on Facebook, along with YouTube and Facebook posts for our Social Mirror Ads
Understanding the need to target a broader audience, we focused on categories appealing to women and families. We specifically targeted Parents, Fashion Accessories, Boutiques, and Style and Fashion on Facebook. Simultaneously, our Social Mirror strategy reached out to interests like Families with Kids, Family-Oriented Games and Activities, and Kids Activities. We also incorporated keyword targeting to maximize our outreach and ensure we connected with potential attendees
Outstanding Results
The results of our campaign were nothing short of spectacular. For the first time in seven years, the festival sold out before the gates even opened! Within just one month, we recorded nearly 3,000 combined conversions, resulting in a remarkable click-through rate (CTR) of 2.24%, an impressive 32 times the national average
This successful campaign not only redefined the festival's image but also positioned it as a vibrant, family-friendly event that resonates with a wider audience
If your business is looking for a high-impact, cost-effective marketing strategy, reach out to Vici Media today to explore our white-label digital solutions
For more information, email support@vicimediainc.com.
