Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a stand-up comedian aimed to promote ticket sales for their upcoming tour, they sought to connect with fans who appreciate a blend of humor, political satire, and ventriloquism. This unique combination, where comedy meets current events, required a strategic marketing approach to ensure a successful turnout
Crafting the Right Strategy for Success
To tap into the humor-loving audience, we developed a robust campaign that focused on conservative comedy enthusiasts. Our approach combined Facebook/Instagram Premium Ads and Facebook Event Response campaigns, targeting individuals interested in genres like Stand-up Comedy, Sketch Comedy, and Politics and Social Issues. We zeroed in on fans of similar comedians, such as Larry the Cable Guy, Jeff Foxworthy, Bill Engvall, and Ron White, ensuring our messaging resonated with the right crowd
In addition to social media, we launched a Display campaign tailored to the political interests of this audience. By leveraging categories like Propensity - Politically Conservative, Very Conservative Beliefs, and Political Viewing on TV – Conservative, we connected with those who are not only fans of comedy but also engaged in conservative political discourse
Outstanding Results That Speak Volumes
The results of our targeted campaign were nothing short of spectacular. In just one month, the comedian achieved a click-through rate (CTR) of 4.21%, which is over 60 times the national average. The campaign garnered 129,032 impressions and 5,432 clicks, leading to 30,454 post engagements, including 462 post reactions and 451 event responses
The success didn’t go unnoticed. The client expressed their gratitude, stating, “We are excited that the tour has received amazing results, and our clients are ecstatic with the ticket sales we delivered.
If your business is ready to laugh all the way to the bank with a high-impact, cost-effective marketing strategy, contact Vici Media today to discover how our white-label digital solutions can elevate your brand
For more information, email support@vicimediainc.com.
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