Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In today’s digital landscape, building strong online awareness is vital for any brand looking to engage with current and potential customers. A well-known HVAC brand turned to Vici Media with the goal of enhancing their online presence and driving more unique visitors to their website, while also increasing inquiries and leads for their services, including free in-home estimates and 24-hour emergency service.
To achieve these objectives, we developed a targeted display campaign that combined retargeting, behavioral targeting, and keyword targeting. This multifaceted approach was designed to reach potential customers effectively and engage them at various stages of their decision-making process.
In parallel, we implemented “on air” campaigns that provided both reach and frequency, keeping the brand top-of-mind and activating the call-to-action in the consumer's mind. This integrated solution has been running monthly since the fourth quarter of 2014, consistently generating a click-through rate (CTR) of 0.16%, with overall engagement rates between 0.22% and 0.25%.
The impact of this strategic marketing effort has been significant. Over the past three years, the HVAC company has experienced robust year-over-year revenue growth and an increase in market share for both heating and air conditioning services.
Building on the initial success of the display campaign, the client expanded their strategy to include Mobile Conquesting using Weather Triggers, which has proven highly effective. They also added Native Advertising that leveraged Custom Audiences and Lookalike Targeting to further enhance their outreach.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
