Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When our client decided to host their first in-person event, "Demo Day," at a new location, they aimed to make it a memorable success. With torrential downpours threatening the week leading up to the event, the stakes were high. The digital marketing campaign was the sole promotional effort for this event, making its success critical, especially with vendors on-site
Strategic Targeting for Maximum Impact
To navigate the challenges posed by the weather, we implemented a multifaceted digital marketing strategy targeting Contractors, Landscapers, and Homeowners interested in DIY projects, home improvement, and power tools. Our approach combined various advertising formats, including Social Event Response, Mobile Conquesting, Display Ads, Video & OTT, YouTube, and Social Mirror ads
By focusing on potential customers within a 20-mile radius of the event location, we ensured that our messaging reached the most relevant audience, encouraging attendance despite the weather
Impressive Results Against the Odds
The campaign yielded impressive results, achieving an overall click-through rate (CTR) of 0.54%, which is 7.74 times the national average. The Social Event Response component alone generated 78 responses and 27,736 post engagements, reflecting a significant interest in the event
As a result of our concerted efforts, the event turned out to be the largest grossing single business day at that location in over five years! The client was ecstatic with the campaign’s performance and has decided to shift entirely from traditional media, reallocating their budget towards digital campaigns for the rest of the year, anticipating a 55% increase year-over-year
If your business is ready to pivot toward innovative digital strategies that deliver results, contact Vici Media today to discover our white-label digital solutions
For more information, email support@vicimediainc.com.
