Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Navigating the world of education options can be overwhelming for parents. Aiming to simplify this journey, an education-based non-profit partnered with Vici Media to reach parents of children at all stages of development. The goal was clear: educate families about the various educational opportunities available to them. Here’s how Vici Media’s strategic digital approach made a difference
A Comprehensive Digital Strategy to Reach Parents
To effectively engage parents, we implemented a multi-faceted digital campaign utilizing Google Pay-Per-Click (PPC) ads, Social Mirror Ads, Video Pre-Roll, OTT, and YouTube ads. This diverse strategy allowed us to reach parents from various backgrounds and stages of childhood
The video ads played a crucial role in building brand awareness and reaching the ideal audience. We targeted specific categories, including “In-Market for Childcare & Education,” “Education,” and “In-Market for Primary & Secondary Schools (K-12).” This ensured that our messaging resonated with parents actively seeking educational resources for their children
To further refine our targeting, we employed Social Mirror Ads that integrated Keyword Targeting and Behavioral insights. This approach allowed us to reach parents during their research phase, as they explored private school options. By harnessing Artificial Intelligence, we enhanced our targeting effectiveness, ensuring that our ads connected with the right audience at the right time
Additionally, we utilized PPC ads to capture the attention of parents at the bottom of the sales funnel. When potential clients searched for terms like “private schools near me” or “choices in education,” our ads appeared prominently in Google search results, maximizing visibility and click potential
Impressive Results: Increased Engagement and Conversions
Over the course of three months, the campaign yielded outstanding results. We served over one million impressions, achieving a remarkable click-through rate (CTR) of 1.27%, which is 18 times the national average. The campaign generated 1,045 click conversions and 238 view-throughs, with the “apply page” alone receiving 1,073 conversions
The client was thrilled with the overall reach, impressions, and clicks generated by the campaign. Most importantly, the initiative significantly raised awareness about the educational options available, driving increased website traffic and engagement
Unlock the Power of Digital Marketing with Vici Media
By leveraging a multi-channel digital strategy, this education-based non-profit successfully informed and engaged parents about the choices available for their children’s education
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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