Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When our client, an insurance agency, approached us, they had a clear goal: reach homeowners, recent car buyers, and individuals currently insured but open to switching providers. Knowing the cyclical nature of insurance demand, we tailored a strategy that would keep our client top-of-mind for when these potential customers needed to make a change
In the insurance industry, timing is everything. People tend to look for new policies only when they’re making a big purchase, like a home or car, or when they want a better rate. To capture this audience effectively, we implemented a multi-pronged approach, leveraging a variety of digital tactics designed to reach users exactly when they were ready to consider new insurance options
We began with Mobile Conquesting combined with Behavioral Targeting to reach individuals who were likely in the market for insurance. By honing in on user behavior, we could pinpoint individuals who frequently visited locations or engaged in activities aligned with significant life events, such as homeownership or car buying. We further layered in Geo-Fencing and Geo-Retargeting, allowing us to serve ads to users who had visited key locations like car dealerships or real estate offices, increasing the likelihood that these users were actively interested in purchasing new policies
Knowing the value of cross-device exposure, we implemented Cross-Platform Targeting to reach users across multiple devices. After a user encountered our client’s ad on mobile, they would later see a Social Mirror ad on their desktop or laptop, boosting ad frequency and reinforcing the client’s brand. This consistent presence was designed to drive familiarity and build trust, helping potential customers remember the client when they needed insurance
Lastly, we used Website Retargeting to re-engage users who had visited the client’s website, giving us an additional opportunity to convert warm leads into customers. Each element of our campaign worked in tandem to guide prospects seamlessly through the funnel, from awareness to consideration to conversion
Our targeted strategy exceeded expectations. The client reported a click-through rate of 0.63% — nearly nine times the national average. With over 860 conversions and 14 verified visits to their office, they’ve had to hire additional staff to keep up with demand. This success has even led the client to refer Vici Media to colleagues seeking digital marketing solutions
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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