Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of nursing education, a local college known for its high standards and distinction as one of the first accredited nursing schools in the nation faced a challenge: increasing enrollment in their nursing programs. By partnering with Vici Media, they set out to attract high school students, parents, and college transfer students interested in pursuing a nursing career
A Targeted Approach to Reach Future Nurses
To effectively engage their target audience, we crafted a robust digital campaign utilizing various channels, including Social Media, Social Mirror, Online Audio, and Live Chat. Our primary focus was on high school students aged 16 and older, along with their parents and prospective college transfer students
The strategy involved a mix of Keyword Targeting, Behavioral Targeting, and Artificial Intelligence to ensure that our ads reached individuals actively seeking information about nursing education. Additionally, website Retargeting played a key role in reminding potential applicants about the college's offerings as they navigated their educational journeys
Impressive Results: Enrollment Growth Across Programs
The results of the campaign were nothing short of remarkable. Over three months, the initiative generated more than 700,000 impressions, achieving a click-through rate (CTR) of 1.76%, an astonishing 25 times the national average. The engagement rate was equally impressive at 1.77%
The campaign yielded a total of 335 click conversions and 91 view-throughs, demonstrating strong interest in the college’s programs. The Live Chat feature was particularly effective, facilitating 605 conversations with prospective students, allowing for immediate engagement and support
As a result of these efforts, the college experienced a 15% overall increase in enrollment. Notably, their RN-BSN program, which is offered entirely online, saw a staggering 59% increase in enrollment, while their MSN program also delivered an impressive 57% growth
Thanks to the success of this digital strategy, the college continues to advertise year-round, employing the same tactics while recently adding Mobile Conquesting to their marketing mix
Unlock Your Enrollment Potential with Vici Media
By implementing targeted digital strategies, this esteemed nursing school not only boosted enrollment but also reinforced its reputation as a leader in nursing education
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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