Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the realm of education, ensuring that families know about your institution is paramount, especially when you’re situated 30 miles from the nearest town. This was the challenge faced by a local environmental science charter academy seeking to increase student enrollment and facility tours for the upcoming school year. With a clear goal of enrolling 100 students, the academy partnered with Vici Media to overcome the hurdles of awareness and accessibilityA Targeted Strategy for Busy FamiliesTo effectively reach local families, we devised a comprehensive marketing strategy that combined broadcast radio with digital campaigns. Our call to action invited parents to schedule a tour of the academy, where they would receive a free mini telescope—a perfect fit for the school’s environmental science themeRecognizing the need for simplicity in the online sign-up process, we collaborated with the academy to create a streamlined website and a dedicated landing page for tour scheduling. This first phase of the campaign ran throughout the summer, building momentum as the school year approachedOur dual approach included a high-frequency radio campaign that kept the academy top-of-mind for families on the go. In addition to this, we implemented various digital strategies
Impressive Results and a Strong ROIThe results of our efforts were impressive. Over three months, the campaign generated more than 450,000 impressions, achieving a click-through rate (CTR) of 0.14%, which is double the industry average. Most notably, online traffic to the academy’s website surged by an astounding 1,100% compared to the previous periodBy the start of the school year, the academy not only met but exceeded its enrollment goal, welcoming 102 new students. Each enrollment is valued at an average of $6,750, translating to a remarkable 4x return on investment for the campaign. The online efforts alone achieved an impressive 6x ROI, while the radio component yielded a solid 3x ROIEmpowering Education Through Effective MarketingThis case illustrates the power of targeted marketing strategies in overcoming geographical and logistical challenges. By focusing on families and simplifying their journey to enrollment, the environmental science charter academy has set itself up for a successful school year aheadIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutionsFor more information, email support@vicimediainc.com
