Have A Customer or Lead List? How Can You Maximize It Beyond Sending Emails?
73.5% of small to medium sized retail businesses maintain a customer or lead list, according to BIA/Kelsey. Great news, right? You have the names, addresses, or emails, the question now becomes HOW do I reach this gold mine of existing customers and prospects? Reaching out to your current customer base, subscribers and/or social media followers may be the easiest way...