Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps. This used to be called Google My Business but has since been renamed. If you’ve ever been to Google and searched for a business name directly, you’ve probably come across something that...
Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps. For example: Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings. Why is it important to...
There are so many digital terms floating around water coolers and company meetings. One of those terms is “Google My Business Listing.” Has this term come up in conversation around your marketing team? Your executive team? If the answer is no, then pay attention. This is going to be a great tool to help your company. If the answer...
I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too. Too bad they only produce the oxygen we breathe”. Now I’m not here to be mother nature or the planet police, but there is no denying that as a...
There are lots of ways to be a digital marketing guru so that your clients will look to you for advice and guidance. One is to be able to understand and explain Google Analytics reports, which we have a Google Analytics How-To Guide you should check out. Another is to be knowledgeable about your digital advertising products. In this...
The one thing you can and MUST do as a local business to improve your Search Engine Optimization (meaning – rank on the first page of results when someone searches Google for keywords related to your business) is to optimize your Google My Business listing. Not just claim it – but OPTIMIZE it. Your Google My Business listing is...
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