direct mail vs IP Targeting Archives

25OctOctober 25, 2016

Household IP Targeting: Direct Mail For The Internet

The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox. While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter. Currently I’m tossing anything from car dealerships (my husband...

By DanaCool Tools, Digital Marketing, Household IP Targeting, Uncategorizedautomotive, Credit Unions, direct mail, direct mail vs IP Targeting, Household IP Targeting, political, vici digitalRead more...

21AprApril 21, 2015

Household IP Targeting: The Digital Replacement of Direct Mail

Let’s be honest, how often to you get advertisements through direct mail and how often does that marketing piece end up in the recycling bin? Here's how direct mail stacks up: Just how much do consumers dislike direct mail? 51% of people have a negative/very negative reaction to receiving an advertising card or flier through direct mail. This is greater...

By Kiri Tamte-HoranDigital Marketing, Uncategorizeddigital advertising, digital marketing, direct mail vs IP Targeting, Houshold IP Targeting, IP addressesRead more...

Tag - direct mail vs IP Targeting

Household IP Targeting: Direct Mail For The Internet

Household IP Targeting: The Digital Replacement of Direct Mail