Tag - digital

What is Co-Op Advertising? (Example)

Cooperative advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience. What is Co-Op Advertising? Cooperative advertising is when a business or brand who wishes to advertise, whether it be via radio, print, television, or digital, partners with a manufacturer of a product that they sell, and runs ads with that...

Mobile Ad Spend 2017: Why You Should Care

Back in 2008, an analyst by the name of Mary Meeker predicted that “mobile will overtake fixed internet access by 2014”. Many well-respected individuals laughed at her prediction. Fortunately, they are no longer laughing. Halfway through 2014, the number of global mobile users eclipsed the number of global desktop users according to a study by ComScore. In 2015, that...