What does your reporting look like?Kiri Tamte-HoranOur clients have 24-7 access to an online reporting portal, Reporting.Zone that gives you key performance indicators about your campaign. We can even give your client access to this dashboard. We report impressions, click-through-rate, view-through-rate, publisher performance, creative performance, device performance across mobile/desktop/tablet, geographic reporting, conversion reporting and much, much, more. Ask for a tour of our reporting portal.
Who will I deal with at Vici when I need help?Kiri Tamte-HoranYou will have your own Vici Trainer who works as your point person that is always reachable by email and phone. Getting help is easy without having to submit a support ticket.
Is digital advertising right for all my clients both large and small ad budgets?Kiri Tamte-HoranWe customize each client’s digital strategy and media planner to their needs and varying budgets. Based on the client’s historical web traffic, the local search volume, and target demographic we create plans to suit both large and small ad budgets.
Why should I work with Vici and not another digital provider?Kiri Tamte-HoranWe are VERY hands-on. Our superb customer service and expert training is not the only thing sets Vici apart. We offer campaign optimization, in-depth reports and campaign dashboards. We work with an estimated 444 Private Marketplaces (PMPs) and 1385 Ad Exchanges, through our Demand Side Platforms (DSPs) partners. And our operations team is the best in the business with digital strategy and campaign management. Don't take our word for it, ask to speak to some of our clients or read our Google Reviews.
What if my clients have technical questions and need help?Kiri Tamte-HoranWe pride ourselves with speed and accuracy whenever you or your client’s need help. For technical assistance we will either craft an email you can rebrand as your own or we can jump on the phone white labeled as your business.
What exactly do you mean by “white label”?Kiri Tamte-HoranVici works as your digital department completely behind the scenes. We provide collateral for you to use in explaining digital advertising products to your clients and support on the phone under your company name. We are an extension of you.
How does digital advertising integrate with traditional advertising?Kiri Tamte-HoranVici partners with traditional media groups across the country in television, radio, billboard, and print. We specialize in integrating our products with traditional media efforts, offering training to Account Managers managing multiple mediums.
Is there any on-going training after the initial training?Kiri Tamte-HoranOnce your onboarding is complete you have access to LIVE weekly webinars every Wednesday at 12n eastern on a variety of digital topics from deep dives on our different ad products, new offerings, and everything from prospecting to closing. Your Vici Trainer is also available to you to answer your questions at any time.
How will you help me figure out what digital products my clients need?Kiri Tamte-HoranAt Vici we not only fulfill digital campaigns, but we also handle campaign planning. Our client support portal gives you access to our Request For Proposal (RFP) system, which you can use to submit requests 24-7. Once we receive your request our team of digital specialists create a Digital Campaign Planner specific to your client’s business and return it to you within 2 business days.
Do you do your digital buying in house or through a third party?Kiri Tamte-HoranAll digital media planning and media buying is done in-house. We work with an estimated 444 Private Marketplaces (PMPs) and 1385 Ad Exchanges, through our Demand Side Platforms (DSPs) partners. Each campaign is assigned a Vici Campaign Manager who handles your client’s campaign optimization. No "set it and forget it" with Vici campaigns!
In which advertising verticals/categories do you specialize?Kiri Tamte-HoranVici has managed digital campaigns with SMBs in hundreds of retail categories from events to med spas to restaurants. To support bigger marketing budgets in automotive, political, concert promotion, financial, and higher education we’ve created industry-specific decks to give your Account Managers the expertise to win new clients. Check out our diverse media backgrounds by visiting the Vici Team team page.
What does training look like?Kiri Tamte-HoranWithin the first 30 days, a Vici Trainer travels to your market for a two-day training visit. The visit will include intense salesperson training and assistance in setting up the digital infrastructure, as well as digital presentation meetings with your clients. Over the next five months your training will include two additional in-person training visits (2 days each visit), as well as weekly webinar training, and 24/7 phone consultation with your Vici Trainer for coaching, advising on presentations, and troubleshooting.
Tell me about your customer support?Kiri Tamte-HoranFrankly, it's the best in the business and we will back that up with references from our clients. Vici moves at the speed of your business. Our Trainers and operations teams offer support in multiple time zones on the phone, via email, or login to our “Frequently Asked Questions” portal that gives you instant access to vast array of answers to digital topics, which is updated every week. We pride ourselves in above and beyond customer service for all of our clients.
What type of collateral do I receive from Vici?Kiri Tamte-HoranOur team creates presentations, one sheets, and other collateral that meets your company’s brand standards. Receive our success stories, pre-built proposals, category-specific decks, and reporting that is client-facing. Your client will never see, hear, or know about Vici – we work for you.
What type of media companies do you work with?Kiri Tamte-HoranWe work with media partners big and small across the country who specialize in a variety of industries including direct mail, radio, television, magazines, and billboards.
How large does my company have to be to work with you?Kiri Tamte-HoranWe work with 1-person agency shops on up to the most respected Media Groups in the country!
How do I get started?Megan MaloneEmail our Managing Partner, Todd@vicimediainc.com your interest and we will set up a call to discuss next steps.