With Household IP Targeting, you provide us with a database of names and physical addresses and we use a patented technology to match those to individual household (or business) IP addresses (internet addresses). Yes, we can isolate individual households and show your display, Native or video ads JUST to those particular households that you want to reach. Household IP Targeting is direct mail for the internet! You have all the benefits of direct mail without the cost of printing and postage. And, unlike direct mail, it’s not a one time shot. We target your list of potential customers repeatedly and show them your ads on websites and apps they go to.
Zero Wasted Impressions or Budget on Your ROI
At the conclusion of each month throughout the campaign we will identify which of your new customers were a result of the Household IP Targeting ad campaign. We will match your new customers addresses from that month to targeted addresses from the ad campaign. Matches indicate a “converted” household and that home will be removed from the list so that you don’t continue to show them your ad. Zero wasted impressions!
Contact Vici today for a free consultation on how we can help you advertise with IP Targeting.