Tell me about your customer support?Megan MaloneFrankly, it's the best in the business and we'll back that up with references from our clients. Vici moves at the speed of your business. Our Trainers and operations teams offer support in multiple time zones on the phone, via email, or login to our “Frequently Asked Questions” portal that gives you instant access to vast array of answers to digital topics, which is updated every week. We pride ourselves in above and beyond customer service for all of our clients.
What type of collateral do I receive from Vici?Megan MaloneOur team creates presentations, one sheets, and other collateral that meets your company’s brand standards. Receive our success stories, pre-built proposals, category-specific decks, and reporting that is client-facing. Your client will never see, hear, or know about Vici – we work for you.
What does your reporting look like?Megan MaloneOur clients have 24-7 access to an online reporting portal, Reporting.Zone that gives you key performance indicators about your campaign. We can even give your client access to this dashboard. We report impressions, click-through-rate, view-through-rate, publisher performance, creative performance, device performance across mobile/desktop/tablet, geographic reporting, conversion reporting and much, much, more. Ask for a tour of our reporting portal.
What does training look like?Megan MaloneAgency training consists of three (60-90 minute) web/phone trainings. During the first training you will learn all the digital products and how to use the "Client Capabilities Presentation" to explain digital advertising to your clients. During the second training you will learn about the digital buying process, plus our easy-to-use online Request For Proposal and Insertion Order portal. The third training guides you through reading and interpreting reports, as well as mastering the digital pitch. Once your onboarding is complete you have access to weekly webinars every Wednesday at 12n eastern on a variety of digital topics from deep dives on ad products, to new offerings, and prospecting to closing.
What type of agencies do you work with?Megan MaloneWe work with agencies big and small across the country who specialize in a variety of industries including: direct mail, media buying, creative production, as well as industry-specific verticals.
Do you do your digital buying in house or through a third party?Megan MaloneAll digital media planning and media buying is done in-house. We work with an estimated 444 Private Marketplaces (PMPs) and 1385 Ad Exchanges, through our Demand Side Platforms (DSPs) partners. Each campaign is assigned a Vici Campaign Manager who handles your client’s campaign optimization. No "set it and forget it" with Vici campaigns!
In which advertising verticals/categories do you specialize?Megan MaloneVici has managed digital campaigns with SMBs in hundreds of retail categories from events to med spas to restaurants. To support bigger marketing budgets in automotive, political, concert promotion, financial, and higher education we’ve created industry-specific decks to give you the expertise to win new clients.
How will you help me figure out what digital products my clients need?Megan MaloneAt Vici we not only fulfill digital campaigns, but we also handle campaign planning. Our client support portal gives you access to our Request For Proposal (RFP) system, which you can use to submit requests 24-7. Once we receive your request our team of digital specialists create a Digital Campaign Planner specific to your client’s business and return it to you within 2 business days.
Is there any on-going training?Megan MaloneOnce your onboarding is complete you have access to LIVE weekly webinars every Wednesday at 12n eastern on a variety of digital topics. Your Vici Trainer is also available to you to answer questions at anytime and help you service your existing clients and win new ones.
How does digital advertising integrate with traditional advertising?Megan MaloneOutside of working with agencies across the country, Vici also partners with traditional media groups in television, radio, billboard, and print. We specialize in integrating our products with traditional media efforts, offering training to account managers managing multiple mediums.
What exactly do you mean by “white label”?Megan MaloneVici works as your digital department completely behind the scenes. We provide collateral with your brand standards and support on the phone under your company name. We are an extension of you.
What if my clients have technical questions and need help?Megan MaloneWe pride ourselves with speed and accuracy whenever you or your client’s need help. For technical assistance we will either craft an email you can rebrand as your own or we can jump on the phone white labeled as your business.
How large does my agency have to be to work with you?Megan MaloneWe work with 1-person agency shops on up!
Why should I work with Vici and not another digital provider?Megan MaloneWe are VERY hands-on. Our superb customer service and expert training is not the only thing sets Vici apart. We offer campaign optimization, in-depth reports and campaign dashboards. We work with an estimated 444 Private Marketplaces (PMPs) and 1385 Ad Exchanges, through our Demand Side Platforms (DSPs) partners. And our operations team is the best in the business with digital strategy and campaign management. Don't take our word for it, ask to speak to some of our clients or read our Google Reviews.
Is digital advertising right for all my clients both large and small ad budgets?Megan MaloneWe customize each client’s digital strategy and media planner to their needs and varying budgets. Based on the client’s historical web traffic, the local search volume, and target demographic we create plans to suit both large and small ad budgets.
Who will I deal with at Vici when I need help?Megan MaloneYou will have your own Vici Trainer who works as your point person that is always reachable by email and phone. Getting help is easy without having to submit a support ticket.